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May 20th is the official birthday of “blue jeans”

The birthday of blue jeans is May 20, 1873, when Jacob Davis and Levi Strauss received a patent to create working overalls for farmers and miners. These were sturdy canvas trousers with double-stitched seams and many pockets, worn as work clothes well into the 1930s. The popularity of westerns and cowboy aesthetics made jeans an essential part of the wardrobe, and in 1934 the first women's model appeared. Jeans have gone from being a uniform to a new fashion. Today, no fashion show is complete without denim. The most fashionable jeans of the 2023 season are striking in variety, they can be found at fashion shows, parties and in everyday life. Jeans have long been a street fashion classic, but many celebrities wear them to evening events as well.

Skinny is the biggest comeback of the 2023 fashion season. This model of jeans perfectly emphasizes harmony and gives the image a special charm.

 

Washed jeans and jeans with fading or with a slight rust effect are very relevant this spring and summer. Thanks to the rich shade, this model goes well with shirts and tops or with light knit sweaters, emphasizing the slight casualness of the look.

The most favorite model of celebrities is bootcut jeans in the top of the season 2023. The secret of this model is that it visually slims any figure. Bootcut jeans look especially impressive in combination with blouses and shirts, creating a luxurious look.

Finally trendy cargo pants with patch pockets appeared in denim. This model can be safely called the most democratic and popular. Models of more restrained colors can be worn in the office. Cargo jeans are rapidly gaining popularity and have every chance to stay in the top for several fashion seasons.

In our complex you will find a large selection of the most current models of jeans. Come for shopping!


19.05.2023