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The Pantone Color Institute has announced the color of the year for 2023 - Viva Magenta, a carmine red that combines purple tones. "This is the new red, which revels in pure joy, encourages experimentation and self-expression without restrictions," the institute's experts say.
The Pantone Color of the Year influences product development and purchasing decisions in many industries, including fashion, home furnishing and industrial design, as well as product packaging and graphic design. And Pantone's color selection process comes from trend analysis, which includes various events in the entertainment and film industry, art collections, everything that happens in fashion and in the field of design.
Viva Magenta at number 18-1750 is a deep natural color, but not romantic and delicate, but bold, provocative and invigorating.
In the new season, an increased interest in this color is expected, which can appear as an element when creating a fashionable image or fully embodied in a total look.
We wish you to be aware of fashion trends and invite you to purchase in our complex!