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Black Friday sales season begins in Russia

In many countries, trading companies are actively preparing for Black Friday. These days people are used to shopping on the eve of the winter holidays. In Russia, Black Friday in 2020 starts on November 26 and will last for several days. However, many stores have already announced the start of product discounts. How to prepare your store for Black Friday? In order for this promotion to be successful, the right steps must be taken.

It is important to define the purpose of the action. If you need to sell leftover goods, then you need to reduce prices to the maximum, if the main goal is to increase the average check, then you should connect the product recommendation service and make personalized offers. If it is important to attract people to the site and increase traffic, you should create advertising messages on all known resources.

It is important to identify the target audience and prepare a unique offer using advertising channels. Think over the time of the promotion and the period. Usually Black Friday lasts three days. Select product groups and develop a discount system. It is important to make discounts on those goods that are in stock. Therefore, you should contact the suppliers in advance and prepare an additional volume of goods.

Be sure to develop a discount system that suits your business. It is important to instruct sellers, as these days a large influx of buyers is expected and to make an advertising message on the site and in social media. Optimize the mobile version of the store's website, as most buyers will look for great deals on mobile devices.

On Black Friday, people are determined to find cheaper goods, for many this is a manifestation of excitement and an increase in mood. It is important to create a festive atmosphere in stores.

We wish you successful shopping in our trade fair complex "Moscow".